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Premium Shoe Shampoo 150ml  (~5.07 fl oz)(MYSTIQUE)

Premium Shoe Shampoo 150ml (~5.07 fl oz)(MYSTIQUE)

20%OFF
新生活応援セール
全品定価から20%OFF ― 4/27(月)22:00まで
₩18,321 19%OFF
₩22,901 ₩4,580お得

The scent is MYSTIQUE. It has a very refreshing and mysterious scent. It has become a fragrance that can be enjoyed by both men and women. The bottle design is based on the "Flower of Life", one of ancient sacred geometry.

The scent and design are different from the usual ROSYLILY, so I think you can enjoy it as a gift for men. Even if you already have ROSYLILY shampoo, please enjoy the difference in fragrance.

Order deadline -- : -- : --
Earliest arrival

Same-day shipping.

Made in Japan

We accept emails 24 hours a day.

30-day return guarantee

  • ¥3,300以上で送料無料・返品無料
  • 通常送料¥700
  • 通常1日〜2日でお届け
About delivery

- It will be shipped with ECMS Express.

- Pre-ordered items will be shipped according to the schedule specified on the product page.

Shipping fee

- Shipping costs will be calculated at checkout.

- Orders over a certain amount qualify for free shipping.

Regarding returns and refunds

- Purchased items can be returned within 30 days.

Regarding payment methods

- It will take about 1 minute until the purchase is completed.

- We offer various payment methods.

Payment methods
  • American Express
  • Apple Pay
  • Bancontact
  • Google Pay
  • iDEAL Wero
  • JCB
  • Mastercard
  • PayPal
  • Shop Pay
  • Visa
ROSY LILY ROSY LILY

Incredibly easy shoe cleaning.

ROSY LILY Premium Shoe Shampoo

Making shoe cleaning effortless.

ROSY LILY — PREMIUM SHOES SHAMPOO

Just towel dry. No rinsing needed.

ROSY LILY Premium Shoe Shampoo is a new type of shoe cleaner that lifts and removes dirt with foam. Simply apply foam to the brush, gently scrub, and wipe with a towel. No water rinsing needed, so you can clean your shoes anytime, anywhere.

Cleaning is very easy

Step 1
STEP 01

Apply the shampoo

Apply 1-2 pumps of shampoo to the brush.

Step 2
STEP 02

Gently scrub with the brush

Gently brush while creating a lather.

Step 3
STEP 03

Wipe with a towel

Wipe off the foam and dirt with a towel.

Step 4
STEP 04

Just let them dry

Let them dry in a well-ventilated area and you're done.

Easy. That's why you'll keep doing it.

The convenience of being able to clean
your shoes whenever the thought crosses your mind.

Product Details

ROSY LILY 3点セット

ROSY LILY Shoe Shampoo 200ml

Made with plant-derived natural ingredients, this shoe shampoo is gentle on shoes — just wipe with a towel, no rinsing needed. Quickly and easily makes your shoes clean.

Premium Wash Brush

A compact wash brush easy for women to hold. Made with powerful boar bristles in an ergonomic design that thoroughly removes stubborn stains.

Premium Wash Brush

Microfiber Cloth x1

A microfiber cloth that makes a difference. Ultra-fine fiber material with excellent absorption. Works for both dry and wet wiping.

Microfiber Cloth

5 Fragrance Assortment 250ml

ROSY LILY: Shoe Shampoo 5 Fragrance Assortment 250ml. A set of five easy-to-hold 50ml mini bottles. All 5 fragrances at your fingertips.

5 Fragrance Assortment

From leather to suede —
compatible with a wide range of materials

From genuine leather to suede — easily clean all kinds of materials.

But still...

"Does it really remove stains?"

Please see what our actual customers have to say.

Review
茜 竹. 2021/08/09
★★★★★
They turned out so clean, I thought they were different shoes. I'm happy I can care for them so easily.
Review
Customer 2021/06/07
★★★★★
I bought my first white sneakers but the stains were terrible! Just putting shampoo on the brush and gently scrubbing made them this clean.
Review
智子.高 2021/06/22
★★★★★
I was skeptical, but after 5 seconds I was amazed! The scent is great too!
Review
理絵 .道 2021/07/03
★★★★★
We tried it skeptically and were both amazed — "Wait, it gets THIS clean?" It was like entertainment!
Review
Customer 2021/07/16
★★★★★
I was shocked the moment I used it. Stubborn stains came right off and my shoes looked brand new!
Review
桂子.後 2021/06/19
★★★★★
The stains on the white rubber part wouldn't come off, but after trying this, they got so clean!
See more reviews
タカハシ2021/02/25
★★★★★
The green came back! I thought the color might fade after drying, but it stayed vibrant even after drying. So exciting!
Customer2021/06/15
★★★★★
I had given up washing my leather sneakers since they can't be washed with water. I was amazed when I tried this product. They became as clean as in the photos.
いずみ2021/02/09
★★★★★
This is really great! Even mud stains come clean without water.
佑美. 嘉2021/05/29
★★★★★
It's great that it removes stains, but since no water is needed, the barrier to "washing shoes" is drastically lowered!
眞帆 田.2021/05/24
★★★★★
These are my favorite shoes from 5 years ago. After trying it, not only did the stains come off, but they seemed to regain their shine... Truly convenient and worth every penny!
彩 鈴.2021/10/30
★★★★★
I use it not only on my own sneakers but also frequently on my kids'. They get incredibly clean. Highly recommended for those who like regular maintenance.
Customer2021/06/07
★★★★★
The scent is wonderful, and it cleaned not just my sneakers but also my pumps. I'm planning to repurchase!
Customer2021/03/31
★★★★★
When I come home and notice some dirt, I feel like quickly cleaning them at the entrance.
由美恵 .玉2021/03/31
★★★★★
Since no water is needed, the mental barrier to washing shoes has been lowered.
Customer2021/06/18
★★★★★
I find it very useful since I can clean specific spots precisely.
幸恵 舛.2021/06/15
★★★★★
I always use this to keep my son's baseball cleats clean.
典子 手.2021/06/14
★★★★★
I tried washing my canvas bag and it got surprisingly clean!
田中 綾.2021/09/18
★★★★★
The brush is so cute, I bought an extra one for washing dress shirts!
美香 大.2021/07/26
★★★★★
After having kids, I was too busy to wash shoes. With ROSY LILY, I can easily clean them without water. Highly recommended for busy moms!

More and more posts on Instagram

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4 Reasons to Choose ROSY LILY

Materials, fragrance, design, and usability — our 4 commitments.

Point 1
01

Commitment to Materials

Formulated with carefully selected natural ingredients. Gently removes dirt without damaging shoe materials. Compatible with leather, sneakers, canvas, and more.

Point 2
02

Commitment to Fragrance

We wanted to turn shoe cleaning into a pleasant experience. That's why we also focus on fragrance. Choose from 3 scents.

Point 3
03

Commitment to Design

A stylish design that changes the image of shoe cleaning products. Packaging that looks great in your entryway or living room.

Point 4
04

Commitment to Usability

No water needed, no rinsing required — clean your shoes anytime, anywhere. The included boar bristle brush reaches every detail.

Read our development story

A wonderful fragrance experience.

Shoe cleaning time becomes a healing moment.

OTOMEYURI

OTOMEYURI

Soft & sweet

A fluffy, sweet lily-based fragrance. Our most popular scent since launch.

HIMESAYURI

HIMESAYURI

Gorgeous & elegant

A bouquet-like elegant lily fragrance. Well-received even by those who dislike strong scents.

OCHA

OCHA

Refreshingly clean

A freshly brewed tea-inspired freshness. Refined, like the entrance of a luxury hotel.

FOREST

FOREST

Refreshing forest

A green, refreshing forest bathing scent. Recommended for those who dislike sweet fragrances.

SPA

SPA

Resort spa

A mysterious, oriental scent. Refreshing yet deep, like a luxury resort spa.

Media & Retail

Featured in many media outlets

Featured on TV and in many magazines.

Media

Available at LOFT stores

Available at stores near you.

Store

FAQ

How long does it last?

Based on our customers' average usage, it typically lasts about 6 months to 1 year.

Each pump dispenses 0.8ml. Using 8 pumps per shoe means 12.8ml for both shoes. With 200ml per bottle, you can wash approximately 16 pairs — only ¥138 per pair.

I'm a first-time buyer. What should I start with?

For first-time buyers, we recommend the Premium Shoe Shampoo Starter Kit. The included wash brush delivers excellent cleaning power with a cute, easy-to-use design. The OTOMEYURI fragrance is our most popular.

What types of shoes can it be used on?

It can be used on any shoes unless the manufacturer specifically prohibits washing. Compatible with genuine leather, suede, synthetic leather, canvas, mesh, enamel, and more.

Avoid materials that discolor when wet, or water-sensitive materials such as wool, silk, and linen. Always test in an inconspicuous area first.

I want to clean quickly — how long does it take?

Cleaning time depends on the material and degree of dirt. As a reference, for light dirt on synthetic leather shoes, you can clean a pair in about 2-3 minutes.

Are refills available?

Yes, refills are available at 50% off the bottle price.

About Shipping

Orders ship within 1 business day after payment confirmation. Orders placed before 3:00 PM on weekdays ship the same day — delivery can be as fast as the next day!

Don't you have shoes in your closet that you really want to clean?
With ROSY LILY, next-day delivery is available, and the cost per pair is only 138 yen.
Clean them quickly, dry them quickly.

Easy cleaning means you'll keep doing it.

Enjoy wearing them again.

Free shipping — next-day delivery available

View Products

Not sure which fragrance
to choose?

ROSY LILY is a shoe shampoo you can enjoy the fragrance of.

That's why we hear many voices saying "I don't know which to choose."

ROSY LILY Starter Kit

A starter kit made
just for you

Why not experience all the fragrances first?

A special starter kit with 5 fragrances. The best choice for your first shoe care.

5 Fragrance Trial Set

When was the last time you cleaned your shoes?

You used to wash your shoes as a kid, right? But it's such a hassle, and having to rinse them with water is really annoying. So you just stopped washing them and threw them away when they got dirty?

But something about that doesn't feel right.

You want to keep your favorite shoes clean and use them again and again. Throwing them away is wasteful and not eco-friendly. It doesn't feel wrong, but it doesn't feel right either.

Exactly. In other words.

We actually wanted to wash our shoes.

ROSY LILY is a no-rinse shoe shampoo. Just towel dry — no rinsing needed. So it's incredibly easy, effortless, and quick to clean and dry.

CONCEPT

"Change your shoes, change your mind"

ROSY LILY is a premium shoe shampoo for women that cleans your shoes by simply wiping — no water rinsing needed. That's why it's amazingly easy and simple to use.

Don't you have shoes you really want to clean? With a premium shoe shampoo that makes cleaning fun, step out with sparkling shoes every day.

Keep your shoes always clean. A change of heart starts from your feet.

Experience Story

Inspiring Experience Stories

In everyday life, cleaning shoes became a way to reset. A small moment to take care of yourself in the midst of busyness.

Here we share the voices of users who taught us their own way of using ROSY LILY.

View Experience Stories